Feedback: Noun.
A reaction or response to a particular process or activity; evaluative information.
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While wrapping an eBook project for a new client, I received a note from them that read:
Since this is one of the first projects we’ve worked on with a freelance copywriter, I’d be glad to hear any feedback you have about what things we could have done better throughout this process to make things easier for you.
Overall, I feel like the project has gone really well, from our point of view, but I’d love to hear your thoughts.
What a great idea.
Of course, I’ve asked for their feedback throughout the project because I want to make sure they are pleased with the end result of our collaboration — and I’m delighted they are.
But, this is the first time — in fifteen years of doing copy and layout work for small businesses — that someone has asked for my feedback on their role in the project.
The company and I have already agreed the project went well and that we’d like to work together again, in fact they are working on the next project’s outline now. Everything went smoothly and there is nothing to complain about.
That is why this company deserves not only applause, but a standing ovation: even though things went great, they’re still looking for ways to improve.
Feedback is crucial, it leaves wondering behind and ensures both parties feel apprecaited and heard.
